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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Nákup knihy
Marketing libraries in a Web 2.0 World, Dinesh K. Gupta
- Jazyk
- Rok vydania
- 2011
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- Titul
- Marketing libraries in a Web 2.0 World
- Jazyk
- anglicky
- Autori
- Dinesh K. Gupta
- Vydavateľ
- De Gruyter Saur
- Rok vydania
- 2011
- ISBN10
- 3110263319
- ISBN13
- 9783110263312
- Séria
- IFLA publications
- Kategórie
- Skriptá a vysokoškolské učebnice
- Anotácia
- Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.