Diffusion of innovations

E-Learning is not widely used at Germany’s universities. The purpose of this quantitative descriptive research study, based on Rogers’ (2003) diffusion of innovation theory, was to determine to what extent attitude toward using E-Learning, subjective norms, and perceived voluntariness influenced the intent to adopt E-Learning in business administration faculties at universities of applied sciences in Germany. The variables with the most significant correlation with the intent to adopt E-Learning, were the attitude toward using E-Learning, compatibility, result-demonstrability, and subjective norms. This research created additional support for Rogers’ theory of the diffusion of innovations, and an instrument related to the innovation of E-Learning was developed in English and German, that might be useful in further research concerning the diffusion of the innovation E-Learning.