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Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
Nákup knihy
When stereotypes collide, Ann Gordon
- Jazyk
- Rok vydania
- 2005
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- Titul
- When stereotypes collide
- Jazyk
- anglicky
- Autori
- Ann Gordon
- Vydavateľ
- Lang
- Rok vydania
- 2005
- Väzba
- mäkká
- ISBN10
- 0820461253
- ISBN13
- 9780820461250
- Kategórie
- Politológia / Politika
- Anotácia
- Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.