Kniha momentálne nie je na sklade
Parametre
Viac o knihe
Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
Nákup knihy
Lights, camera, campaign!, David A. Schultz
- Jazyk
- Rok vydania
- 2004
Akonáhle sa objaví, pošleme vám e-mail.
Doručenie
Platobné metódy
Navrhnúť zmenu
- Titul
- Lights, camera, campaign!
- Jazyk
- anglicky
- Autori
- David A. Schultz
- Vydavateľ
- Lang
- Vydavateľ
- 2004
- ISBN10
- 0820468312
- ISBN13
- 9780820468310
- Kategórie
- Politológia / Politika
- Anotácia
- Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them