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E-conomics provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. Written by communication economists and experts in the media business from the US and Europe, this book provides an in-depth analysis of the Internet revolution showing how the rules of business have changed. It takes the European telecommunications industry as a focal point and features strategies for a successful Network Economy. E-conomics is essential reading for economists, managers, and business strategists requiring an understanding of the dynamics of electronic commerce.
Nákup knihy
E-conomics, Ulrich Lange
- Jazyk
- Rok vydania
- 2000
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- Titul
- E-conomics
- Jazyk
- nemecky
- Autori
- Ulrich Lange
- Vydavateľ
- Springer
- Vydavateľ
- 2000
- ISBN10
- 3540649433
- ISBN13
- 9783540649434
- Kategórie
- Technika / Strojárenstvo
- Anotácia
- E-conomics provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. Written by communication economists and experts in the media business from the US and Europe, this book provides an in-depth analysis of the Internet revolution showing how the rules of business have changed. It takes the European telecommunications industry as a focal point and features strategies for a successful Network Economy. E-conomics is essential reading for economists, managers, and business strategists requiring an understanding of the dynamics of electronic commerce.