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Focusing on the older-tourist market, this book examines the implications of population aging on tourism marketing. It begins by defining older tourists and reviewing segmentation strategies, followed by an exploration of their travel behaviors, including planning, technology use, and accommodation preferences. The final section evaluates marketing strategies of three companies catering to older adults, offering practical insights for tourism suppliers. Aimed at academics and professionals in tourism, it also serves as a resource for advanced students in hospitality courses.
Nákup knihy
Older Tourist Behavior and Marketing Tools, Vania Vigolo
- Jazyk
- Rok vydania
- 2017
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- (pevná)
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- Titul
- Older Tourist Behavior and Marketing Tools
- Jazyk
- anglicky
- Autori
- Vania Vigolo
- Vydavateľ
- Springer International Publishing
- Rok vydania
- 2017
- Väzba
- pevná
- Počet strán
- 192
- ISBN13
- 9783319477343
- Kategórie
- Spoločenské vedy, Príroda všeobecne
- Anotácia
- Focusing on the older-tourist market, this book examines the implications of population aging on tourism marketing. It begins by defining older tourists and reviewing segmentation strategies, followed by an exploration of their travel behaviors, including planning, technology use, and accommodation preferences. The final section evaluates marketing strategies of three companies catering to older adults, offering practical insights for tourism suppliers. Aimed at academics and professionals in tourism, it also serves as a resource for advanced students in hospitality courses.