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Core principles of retailing are essential for graduates aiming for successful careers in this vital sector. This updated edition serves as an engaging introduction to retailing, crafted by three experts in retail management. It is tailored for management and marketing students, providing a comprehensive understanding of the field's fundamentals.
Nákup knihy
Principles of Retailing, Christopher Moore, John Fernie, Suzanne Fernie
- Jazyk
- Rok vydania
- 2015
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Doručenie
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- Titul
- Principles of Retailing
- Jazyk
- anglicky
- Vydavateľ
- Taylor & Francis
- Vydavateľ
- 2015
- Väzba
- pevná
- Počet strán
- 350
- ISBN13
- 9781138791947
- Kategórie
- Podnikanie a ekonómia, Marketing a PR
- Anotácia
- Core principles of retailing are essential for graduates aiming for successful careers in this vital sector. This updated edition serves as an engaging introduction to retailing, crafted by three experts in retail management. It is tailored for management and marketing students, providing a comprehensive understanding of the field's fundamentals.