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"Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.
Nákup knihy
Marketing Communications, John Egan
- Jazyk
- Rok vydania
- 2022
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- Titul
- Marketing Communications
- Jazyk
- anglicky
- Autori
- John Egan
- Vydavateľ
- 2022
- Väzba
- mäkká
- ISBN13
- 9781529781212
- Kategórie
- Podnikanie a ekonómia, Právnická literatúra, Učebnice
- Anotácia
- "Marketing Communications" is a popular textbook that introduces students to various marketing tools, theories, and strategies. The fourth edition includes updates on the impact of Covid-19, new case studies from major brands, and covers relevant topics like online retail and marketing ethics. Essential for marketing students.