The sports bible

THE SPORTS BIBLE BY SPORTSWEAR INTERNATIONAL -REFERENCE VOLUME CONTAINING NEARLY 600 SPORTS-FASHION TERMS. The Sports Bible is an in-depth, one-of-a-kind fashion-based encyclopedia of sport and sport-inspired style. The volume is an unprecedented and extensive reference work, easy-to-use, A-to-Z reference with approximately 600 sports-fashion terms on nearly 400 pages. The Sports Bible provides a behind-the-scene look at the history of sportswear, presents brands, personalities and terms from the international sports-fashion and streetwear scenes explained and discussed. The book illustrates product innovations, looks and gear, highlights sports and style icons such as David Beckham and Serena Williams, explains how and why fashion and sports have become inseparable, and tells fascinating anecdotes from the world of sports-fashion. It also concentrates on current key issues in the marketplace such as new technologies, sustainability and ethical manufacturing. The Sports Bible takes a look at the most memorable and effective ad campaigns from the likes of Nike, Puma and Adidas and the brashest athletic outfits. Sportswear International's The Sports Bible is a beautifully bound volume and collector's item with informative articles and breathtaking photo spreads. By using a new and very special printing technique every copy of The Sports Bible is published with a different color combination on the cover. Accordingly, each copy of the book is unique and one-of-a-kind; no cover color variation was repeated a second time during the entire press run.